MDVL | BRAND IDENTITY + ILLUSTRATION

Apparel For Armored Combat

 

MDVL is an internet based apparel company aimed at members of the Armored Combat League. The identity needed to appeal to fantasy nerds and ex military vets alike, so we chose a strong, bold typeface with aggressive angles and paired it with a touch of grit. The dividing line mimics the slash of a sword or axe.

 
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